The venerable institution that is National Geographic came out with an article last week entitled, More Women Give Hunting a Shot (great title, wish I had thought of it). Being a fledgling writer on the subject of women out-of-doors,...
Check out this great news video by Always Forward about the current state of female ski athletes, sexism and the ski media. What do you think? Have you noticed, like Ingrid Backstrom said in the piece, a "real focus...
How many pairs of sunglasses have you lost when SUPing, surfing or swimming? If you're like me, you've probably lost at least handful over your lifetime. Now multiply that times 142 million people who participate in outdoor sports or...
We're thrilled to see National Geographic covering yet another women's adventure story. This time they're featuring Pretty Faces—a Kickstarter all-women's ski movie project headed up by pro-skier and co-founder of Shejumps.org Lynsey Dyer.
Dyer and fellow veteran pro ladies like Ingrid...
Pro skier and model Sierra Quitiquit, has a message for the world...
NAIROBI, Kenya — When most people think about Africa, they don’t think of snow. Two Lake Tahoe locals will change that as they attempt to summit and ski Mount Kenya in November. The two are climbing to make a...
Forbes.com recently published an online piece acknowledging not only female athletes who are pushing the boundaries of action sports, but the increased participation in snowsports among women. We're overjoyed that mainstream media is recognizing the growing power, influence and...
Surprise, surprise. Women spend a lot of money. While this is no secret, the takeaway−at least in my humble opinion— is that female voice will gain more and more momentum within product development and branding consideration. Rejoice, ladies! We can...
