How many pairs of sunglasses have you lost when SUPing, surfing or swimming? If you're like me, you've probably lost at least handful over your lifetime. Now multiply that times 142 million people who participate in outdoor sports or...
Surprise, surprise. Women spend a lot of money. While this is no secret, the takeaway−at least in my humble opinion— is that female voice will gain more and more momentum within product development and branding consideration. Rejoice, ladies! We can...
Overview:
We've all been there: do I bring a water bottle or a Camelbak? Certain water bottles and hydration systems are ideal for certain activities. Hydration systems are not ideal for most cold weather activities because the exposed hose will...
As I’ve been dreaming of the start of ski season and planning curriculum for my new course Mind, Body, Yes!, I’ve been thinking about the crossovers of being a skier and the power of mindset, body connection, and positive...
A great ski playlist is priceless. And have you noticed that ski and snowboard films set the trend? They tend to feature artists that become mainstream hits just a few months later (MGMT, M83 and Imagine Dragons to name...
Reliable, comfortable, customized to our unique winter use and needs, oh, and well designed to ward off cold—our tushies get cold, a good pair of ski pants do a lot. A good pair of ski or snowboard pants can...
As warming global temperatures begin to impact snow totals, the snow sports industry is changing its ways with respect to the environment. Ski resorts are turning to wind power and solar and ski and board brands are using less harmful materials...
I remember the first time I saw a Japan segment in ski film. There were massive pillow lines, drops down avalanche gates, and trees loaded down with snow. I thought, “Wow, that looks amazing, I didn’t even know there...
