Surprise, surprise. Women spend a lot of money. While this is no secret, the takeaway−at least in my humble opinion— is that female voice will gain more and more momentum within product development and branding consideration. Rejoice, ladies! We can expect a future full of more and more products made just for us.
Here’s an excerpt of SIA‘s recent press release:
Women Responsible for $1B in Snow Sports Purchases in 2012/13 Season
The 2013 Women’s Snow Sports Market Intelligence Report recaps women-specific spending and participation trends last season
WASHINGTON (Oct. 11, 2013) – SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, today released the 2013 Women’s Snow Sports Market Intelligence Report a supplement to the full Market Intelligence Report. Women are critical to the snow sports market for their $1B in purchases of women’s-specific gear and for their influence over family purchases and activities. This report goes into detail on the women’s market and the ups and downs of the 2012/2013 season.
Select Highlights from 2012/2013:
- Women spent 59 percent of their snow sports dollars on apparel.
- Alpine ski brought out the most women to the mountain with 3.3M participants.
- Sixty percent of female snowboarders are between 16 and 34.
- Women’s cross-country equipment had a boost of 8 percent in sales to $5M.
- Consistent with backcountry trends, women’s alpine/AT boot sales were up 193 percent in units and 217 percent in dollars.
